Kirsten speaks with GOP strategist Evan Siegfried, author of GOP GPS: How to Find the Millennials and Urban Voters the Republican Party Needs to Survive.
The GOP has largely dismissed the Millennial generation, but they are one of the most crucial voting demographics for remaining politically viable. So what do they need to do to appeal to younger generations - Evan has the roadmap.
He also discusses his radical transformation from a New York Liberal to a GOP strategist. Download and listen now!